OUR SERVICESWe bring brand strategy and performance marketing together - as a team - and with the experience to know which one your business needs most right now.
Led by Kelly (brand strategy and marketing leadership) and Josh Müller (paid media and digital performance), we work together across many client engagements and independently when the brief calls for it.
Our combined experience spans years of both agency and in-house. From start up to scaling, growth to stabilisation, we know what it costs, what breaks and what actually moves the needle at each stage of business. We keep our client roster deliberately small so every engagement gets senior attention.
We work best with consumer brands in fashion, beauty, wellness and lifestyle - typically founder-led, between $2m–$12m in revenue, with strong product and under-resourced marketing leadership. We become the bridge between where your brand is today and the point at which it's ready to scale its own team.
Expertise
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Kelly works as your fractional CMO or senior marketing lead - owning strategy, guiding your team and connecting every decision to a commercial outcome.
Brand positioning and communications strategy
Go-to-market and launch strategy
Campaign strategy and direction
Content and community strategy
Team and agency structure
Brand audits and recommendations
Tone of voice development
Naming and brand development
Brand partnerships and collaborations
Events and activations
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Josh manages paid advertising for brands who want performance that's built around their brand, not optimised in isolation from it.
Meta advertising
Google advertising
Pinterest advertising
TikTok advertising
Digital strategy
Funnel optimisation
Paid media audits
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Building the relationships and coverage that compound brand trust over time, not just around launch moments.
Media relations
Editorial partnerships
Influencer marketing
Product launch amplification
Relationship management
Every engagement is bespoke to the client but the most common ways brands work with us:
Fractional CMO retainer (min. 3 months)
Ongoing paid media management
Strategy and audit projects
We work with a small number of clients at any one time. If you're not sure which offering fits, please get in touch.
Follow us @kellymullerconsulting
