ABOUT KMCKelly Müller Collective (KMC) is a modern marketing consultancy that combines purposeful storytelling with data-driven solutions.
Working as an extension of in-house teams, we are a full-service marketing consultancy partnering with fashion, beauty and lifestyle brands across Australia and New Zealand.
We bring a human-centred, brand-first approach to growth - blending strategic leadership with digital performance to help businesses scale with clarity and purpose.
At the heart of our work is a simple belief: brands grow best when strategy and execution sit under one aligned vision. As fractional CMOs supported by in-house digital expertise, we offer end-to-end marketing leadership - from setting the vision to managing the day-to-day with intention, consistency and care.
Our core partnership model unites brand and marketing strategy with always-on digital advertising and performance oversight. Around this foundation, we offer a suite of considered services - copywriting, PR, campaign development, content direction and more - creating a seamless alternative to hiring multiple agencies or building out a full internal team.
Led by Kelly Müller, an ex-Marketing Director with 18 years’ experience across fashion, beauty and lifestyle, and supported by Josh Müller, a scientist turned Digital Specialist, we remain deliberately small and intentionally hands-on.
We work closely, think long-term and collaborate deeply, partnering with brands who value integrity, creativity and sustainable growth over quick wins or shortcuts. Together, we shape systems, stories and strategies that communicate your brand with honesty and move your business forward with purpose.
OUR PARTNERS
OUR APPROACHWe have an honest, thoughtful and bespoke approach to all that we do but deeper than that, we are passionate about doing better for the environment and are in full support of women in business, families in business, equality and representation. We are particularly interested in working with brands who share these values.
COLLABORATIVE
We work as an extension of your team - open, ego-free and deeply collaborative. We listen first, build on ideas and invite shared thinking to create outcomes that truly serve your brand.
THOUGHTFUL
We approach every partnership with intention. From strategy to execution, we consider context, nuance and impact, ensuring every action is relevant, meaningful and aligned to your long-term goals.
BESPOKE
We don't ever apply a cookie cutter approach. We create a unique strategy for each brand we work with based on commercial objectives, brand values and target audiences.
HUMAN
We prioritise clarity and connection over complexity. Our work is hands-on, personal and human-led, supported by flexible hours that reflect the realities of family life - both ours and yours.
We make annual donations to:
Women’s Refuge New Zealand, Yalari and The Black Dog Institute.
Follow us @kellymullercollective
